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Social Media Strategy
Social media is changing the way we communicate and collaborate. This requires new communication, innovation and marketing strategies to make the most out of these new technologies.
Social media is as much a organisational culture or a movement as it is a set of cool online tools used by web geeks.
We work with you to help you find your way through this new medium.
10 key areas we consider when helping you develop your social media strategy:
- Are you ready? Is your organisation or department ready?..... adopting a more democratic and inclusive way of communitating, marketing and innovating is not for everyone.
- What do people (users) want? Seems obvious, but often, those introducing new developments forget to ask what is really required to make the lives of employees of customer richer and easier.
- What does the business or organisation get out of it? Cool technology that adds no value will not remain cool for long and will run out of support.
- How to do it cheap! Pilot projects can be set up very cheaply.
- What is the difference? Do you understand the difference between social and tranditional media? It is key that this is fully understood and communicated for the social media project to be a success.
- Taming the control feak! Yes, this 'social' approach is all about empowering employees, cutomers and stakeholders; giving them greater control of your communications and customer engagement strategies. From top down to bottom up! Are you brave enough? How do you avoid the risks of relinquishing control?
- Are you willing to experiment? Social media projects can be started very cheaply and does not normally involve getting involved with the internal IT team. So this means you can always try things quickly and for relatively little cash. Start with small and simple localised tools, if it work go big later. Succeed of fail quickly and cheaply.
- How to avoid anarchy early. Social media may be all about encouraging a more open and transparent approach to communicating and collaborating but this does not you have to police a lawless cyber state! The rules of engagement should be clear and simple from the outset.
- Encouragement not enforcement... Facilitating the adoption of social media is a true art-form and requires specialist skills to ensure your community engaged. This is nothing to do with technology, this is all about people. Do you have the resources to ensure your community is engage in a rich experience. Start slow and build it up - don't overpromise, getting people involved takes time and unfortunately a bit of effort. Once you get critical mass then engourage viral adoption, not the big bang.
- Recycle.......what you already have. There are lots of tools on the market and by their very nature they require minimal investment and can be integrated into what you already have. Try social tools and techniques that integrate into your existing intranet or website. You certainly do not have to invest heavily in yet another intranet or website. You can use what you already have and build onto it.