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Firms to spend more on social media |
| Posted by Mark McNally (markm@softcapital.co.uk) on 13th December, 2008 at 7:21 AM |
It says that the predicted rise in investment in social media comes as around 51% companies say that the economic crisis has caused them to place greater focus on customer engagement.However, the research found that only 45% of companies have a defined customer engagement strategy in place.Those that do are looking to invest in areas associated with Web 2.0 and social media in 2009 with 41% saying they are looking at user ratings and feedback; 37% looking at user-generated content and a similar number (36%) examining blogging.Brand presence on social networks is also expected to attract significant sums of investment with 36% of firms prioritising this. Click here to find out more
